# Coconvo — Talk Your Book Into Existence

**Positioning doc for the author / self-publishing segment**  
*June 2026 · aligned with three-tier pricing on book.html · Squibler ~$29/mo anchor*

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## One sentence

**Coconvo turns the way you already tell stories — out loud — into a structured book outline and manuscript in your voice, not AI slop.**

We do not sell "AI novel writing." We sell **escape from the blank page** and **3× faster first drafts** for authors who think better when they speak.

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## Hero hooks (confirmed)

| Choice | Headline | Subhead |
|--------|----------|---------|
| **A — Speed (LOCKED)** | Talk your **book into existence** | Your first ebook, the memoir you've carried for years, or the business guide clients keep asking for — speak it out loud. 3× faster than fighting a blank page. No credit panic. |

Variants B/C retained for future A/B on subhead only — headline stays **A**.

**Data-backed proof lines (use in hero / badges):**

- Speaking: **~150 wpm** · Typing: **~40–50 wpm** (National Center for Voice and Speech; industry standard)
- Effective drafting advantage after editing: **~2–3×** more publishable words per hour (dictation workflow research, 2025–26)
- Competitor pain: Sudowrite **$19–69/mo + credit meter**; Squibler **~$29/mo**; coconvo Pro **$18/mo** ($14.42/mo annual)

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## Audience (confirmed: split-test all three)

**Strategy:** Do **not** pick one segment on the landing page. Speak to all three equally so paid ads can split-test headlines/creatives per segment while the page converts each.

| Segment | `data-segment` | Ad angle |
|---------|----------------|----------|
| **First-time ebook creators** | `ebook-creator` | "Always wanted to write a book?" — blank page, years of procrastination |
| **Memoir / personal story** | `memoir` | "Your life, spoken — not summarized by AI" — privacy, authentic voice |
| **Business / how-to coaches** | `business-coach` | "Turn your framework into a book" — client demand, serial publishing |

**Psychographic (shared):** Perfectionists who type slowly; discovery writers; authors with RSI/ADHD; people who "think in the shower" but lose it at the keyboard.

**On-page implementation:** `#who` section with three segment cards + matching testimonials (`data-segment` attributes for analytics / future personalization).

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## Pain → promise map

| Pain (from forums & reviews) | Competitor failure | Coconvo promise |
|------------------------------|-------------------|-----------------|
| Blank page paralysis | Scrivener/Word = white screen | Tap photo → talk → lines appear |
| AI forgets plot / drifts | Sudowrite context loss by ch. 15 | Interview + outline locks structure before prose |
| Credit anxiety mid-chapter | Sudowrite 5k–8k credits/chapter | Legible quota: **~100 credits ≈ one book** on Pro |
| Generic AI voice | Squibler / ChatGPT "safe" outlines | Your transcript → your phrasing, cleaned not replaced |
| Dictation = wall of text | Apple/Google/Wispr | Auto-detect **chapter** doc type, serif manuscript |
| Privacy (raw first drafts) | Cloud-only tools | On-device voice in browser; optional encrypted sync |

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## Retention funnel (show in demo UI)

1. **Interview** — "What's the book about? Who's it for?" (voice, no forms)
2. **Outline** — gradient chapter cards, drag to reorder
3. **Chapters** — speak each section; drop cap + export Word
4. **Read-aloud** — hear your draft back; cached for revision passes
5. **Streak / project** — "Day 12 of your book" (Duolingo-style retention hook)

**Demo behavior (confirmed):** Auto-play scripted demo on load (~1.6s delay). Orb tap replays with optional TTS. Shift+contextmenu for live mic. Do not switch to static-only or mic-required.

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## Objection handling (FAQ copy)

- **"Will it sound like ChatGPT?"** — We structure *your* words. The demo shows transcript → outline → your sentences, not generated filler.
- **"I need Scrivener / Word."** — Export .docx with headings, drop caps, and chapter breaks. Write in coconvo, polish anywhere.
- **"I'm not techy."** — Tap your photo. Talk. No commands required ("new line" never needed).
- **"What about fiction?"** — Interview mode works for plot; chapter doc type handles scene breaks. (Position non-fiction first; fiction as secondary in A/B tests.)

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## CTA strategy

| Placement | Copy | Goal |
|-----------|------|------|
| Above fold | **Start your book free →** | Primary conversion |
| Sticky (scroll > 480px) | **Free to try · Pro from $14.42/mo** | Recover scroll-away |
| Post-demo (after outline animates) | **Save my outline — create account** | Value-moment signup |
| Pricing block | **Go Pro** / **Go Architect** + annual toggle | Price anchor |
| Final band | **Stop typing chapter one. Speak it.** | Emotional close |

**Single primary conversion:** start free trial / open app with book template.  
Secondary: watch demo (orb tap). Do not compete CTAs equally.

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## Social proof placeholders (replace with real quotes)

Mapped to split-test segments:

- *"I talked for ten minutes about a book I'd put off for five years. Suddenly I had five chapter titles."* — First-time ebook author, beta (`ebook-creator`)
- *"I dictated 4,000 words on a walk. It actually sounds like me."* — Memoir writer, beta (`memoir`)
- *"The chapter cards are screenshot-worthy. I sent one to my editor before page two."* — Business book coach, beta (`business-coach`)

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## Competitive frame (author segment)

| | Sudowrite | Squibler | Coconvo |
|--|-----------|----------|---------|
| Entry | Fiction AI, credits | Template + AI | Voice-first interview |
| Price | $19–69/mo | ~$29/mo | **Free · Pro $14.42/mo · Architect $38.42/mo** |
| Blank page | Story Engine forms | Template picker | **Tap & talk** |
| Output | AI prose (edited heavily) | Generic drafts | **Your speech, structured** |
| Voice | ✕ | ✕ | **✓ on-device** |
| Export | Plain text pain | Limited | **Word, PDF, PNG** |

**Kill line:** *They generate books. We capture yours.*

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## Pricing (confirmed: three tiers on book.html)

Mirrors `index.html` structure with book-page wine/gold styling:

| Tier | Monthly | Annual (effective) | Credits | Book use case |
|------|---------|-------------------|---------|---------------|
| **Free** | $0 | forever | 5/day | Try outline + dictation |
| **Pro** | $18/mo | $14.42/mo ($173/yr) | 100/mo (~800 pages) | ~1 book/mo |
| **Architect** | $48/mo | $38.42/mo ($461/yr) | 500/mo (~4,000 pages) | Serial authors, coaches, agencies |

Annual toggle defaults on with **"2 months free"** badge (same as index).

**Anchor copy:** Half of Squibler. None of Sudowrite's credit panic.

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## Visual palette (confirmed)

**book.html:** Warm wine/gold — cream parchment, `--wine`, `--gold`, serif headlines, glass cards.  
Do **not** switch to demo.html sky/lime or demo2.html purple for this page.

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## Page route

**`/book.html`** — standalone marketing + interactive auto-play demo (screenshot-ready, mobile-responsive).

Link from main index footer and demo nav as **"Book"** or **"Authors"**.

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## Confirmed user choices (June 2026)

| Question | Choice | Status |
|----------|--------|--------|
| Q1 Audience | **D** — Split-test all three segments on one page | ✅ `#who` + testimonials |
| Q2 Hero headline | **A** — "Talk your book into existence" | ✅ Locked H1 |
| Q3 Pricing | **C** — Full three-tier from index.html | ✅ On book.html |
| Q4 Demo | **A** — Auto-play scripted demo on load | ✅ Preserved |
| Q5 Palette | Keep book.html wine/gold | ✅ No demo palette swap |